Channel Optimization Manager, Ecommerce
Advance Local is looking for a Channel Optimization Manager join our Digital Consumer Revenue team focused on subscriber growth. In this position, you will be responsible for supporting the team’s overall objectives of growing digital consumer revenue and market share through the execution, planning, communication, and optimization of customer journeys to achieve digital subscription volume and revenue goals. This position ensures programs such as Identity Resolution, Lead Generation/Grooming, Acquisition, Transaction Communication, and new product offerings are executed in an ecosystem that is aligned across all customer-facing messaging channels.
In this role, you will:
- Inform and communicate information to the team using our technology and customer data platforms, and in all related adjacent technology solutions to leverage acquisition and engagement opportunities.
- Understand all metrics and their contribution to achieving acquisition goals and objectives to enable all aspects of the foundational channel marketing efforts supporting identity resolution, lead gen, acquisition, retention, win back and engagement of digital customers.
- Accountable for the onsite experiences to achieve department goals for audience size and revenue.
- Collaborate with internal stakeholders to ensure on-time and on-budget delivery of desired results related to the customer journey, email, and other sales funnel experiences and to align audience segments to platform experiences that achieve goals.
- Develop and validate segments generated by the consumer data platform.
- Analyze the impact of segmentation to target marketing campaigns and work with our technical and business teams to refine these to improve future campaign performance.
- Using working knowledge of tracking and testing tools, work in partnership with product, UX, email teams and vendors to optimize experiences, testing scenarios and troubleshoot performance discrepancies.
- Formulate recommendations to meet specific marketing and digital objectives and works with internal teams to ensure that the budget and goals are being met in the most cost efficient and optimal manner possible.
- Stay abreast of industry advancements; communicate to the team and lead internal sharing sessions related to email and journey best practices and engagement opportunities.
- Collaborate with Consumer Revenue leaders to help craft strategy for engagement and technology solutions to grow engagement efforts.
- Apply user experience and user interface design best practices to help direct the work being done on the team.
- Contribute toward company gross margin and profitability goals; manage relationships to ensure quality, efficiency, and results.
For this position we’re looking for candidates with:
- Bachelor’s degree, preferably in a marketing, communications, design, or technical field
- Minimum five years’ experience in advertising, marketing and/or public relations management, including digital marketing and design
- Minimum five years’ experience programming/ design online content created with web languages including HTML, XML, JavaScript, and Flash Preferred
- Minimum five years’ experience working with analytical and reporting tools
- Minimum two years’ optimization methodology experience with A/B & MVT
- Experience with ecommerce and consumer data platforms
- Client service/account management experience, serving internal and/or external clients
- Excellent written and verbal communication skills
- Strong analytical skills
- Proficient in MS Office Suite
- Knowledge of customer data platforms
- Resourceful and ability to work independently and solve problems
- Highly organized and attention to detail
- Ability to handle and prioritize multiple projects, adhering to strict deadlines